Gamification for Healthcare

Gamification refers to the use of techniques and principles of games (video games, classic games, role play, etc.) to motivate people to take action and achieve a goal.

Nowadays, gamification techniques are increasingly used by many organizations. As stated by Yu-kai Chou in his book Actionable Gamification - Beyond Points, Badges, and Leaderboards: “in a few short years, gamification has reached a social tipping point and is starting to creep into every aspect of our lives - from education, work, marketing, parenting, sustainability, all the way to healthcare and scientific research” (pp 10-11).
Gamification techniques generally rely upon elements such as incentives, goals, change of levels, points, badges; these elements shape both the procedures and rules of a game.

One of the key distinctive points of 3D Tune-In is the use of gamification mechanisms applied to the context of hearing loss. Vianet – one of the SMEs that are part of the 3D Tune-In consortium - has developed an application that uses some principles of gamification to create an immersive experience where the players – including elderly – can learn how to better calibrate their hearing aids. For example, in Mosquito catch – the name of one of the games developed by Vianet – the players are immersed into a virtual 3D environment full of nasty, invisible mosquitoes. The players have to move around the room and try to catch the invisible mosquitoes only by following the sounds they produce. During the game, the players can calibrate some sound and acoustic parameters to improve their hearing quality and, finally, to catch the mosquitoes. In this immersive environment, gamification mechanisms such as score, levels and goals greatly increase the players’ engagement.

Mosquito catch will be released – together with other applications developed by other partners of 3D Tune-In - in the second half of 2017.